If you’re looking to take your Instagram to the next level, then you’re going to want to check out our list of the best Instagram analytics tools.
It’s been some time since Instagram began expanding its marketing options to cater to a mass audience, and as a result, more and more companies are now turning to the social media giant to market their product or service.
While you may feel a little overwhelmed at the idea of choosing the perfect Instagram strategy, these Instagram analytics tools are designed to make your life a whole lot easier. Let’s take a look.
Best Instagram Analytics Tools
1. Hashtags for Likes
Hashtags for Likes is the type of Instagram analytics company that can help increase your reach and as a result, get you more followers.
One thing that we love about this company is that they give you instant hashtags suggestions so that you can come up with the perfect Instagram strategy for your profile. Once you’ve worked out what hashtags you’re searching for, Hashtags for Likes provide you with comprehensive insights and analytics to help you perfect your branding online.
As well as helping to grow your account, Hashtags for Likes uses their hashtag analytics to promote your Instagram to the right people and ultimately grow your account.
2. Stellation Media
Stellation Media is the type of creative, strategic Instagram analytics company that can help you work out the ultimate Instagram strategy for your brand. Stellation Media uses sophisticated tools to produce accurate analytics based on the information that you give them so that you can ultimately create the Instagram page you’ve always dreamt of having.
Among their many features that can help all aspects of your business, Stellation Media offer social advertising and social management packages. Both of these can help you see immediate results through your connections on social media, and it’s all thanks to the analytics they collect for you.
3. Follow Adder
Follow Adder is the OG of Instagram analytics tools, because not only do they have this as a stand out feature, but they’ve made their entire service completely adjustable so that you’re in control.
Follow Adder has been around for a long time now and relies on their tried and true method of allowing their customers to download their dashboard and customize it based on their personal needs. Within the dashboard, you can see in-depth, comprehensive analytics that tells you exactly what your Instagram strategy should look like. Follow Adder is a great choice if you want to be on top of your analytics every day.
If you like the sound of Follow Adder, you’re going to like the sound of Jarvee as well. Another OG in the Instagram analytics game, Jarvee has gone from strength to strength when it comes to helping people increase their Instagram following – all from their user-friendly dashboard that you can download onto Windows.
Jarvee makes sure that you receive all of your Instagram analytics within their dashboard so that you can customize your overall strategy based on these. What’s more, Jarvee can be used with multiple social media platforms, not just Instagram. They’re a great option if you’re looking for a company that can tackle all of your social media strategy needs.
Just like Jarvee, Quintly is the type of social media management tool that can cover multiple platforms, so you don’t just have to be on Instagram to benefit from it. Additionally, it’s similar to Jarvee again because it features a downloadable dashboard where you can find all of those handy analytic tools to help you figure out precisely what your target audience is doing and how you’re going to connect with them.
Quintly provides you with Instagram analytics for followers – both your own followers and then followers of your competitors, with an addition of follower statistics so you can get nice and detailed. Through these guys, you can analyze your own Instagram content as well as look at what engagement has been generated through your videos and photos.
Again, Quintly can be used with YouTube, Facebook, and Twitter, among others, so it’s a great option if your brand is bigger than just Instagram.
6. Brandwatch Analytics
Brandwatch Analytics is a social media listening company that can be utilized as an Instagram analytics tool to rival your competitors. One of the best parts of this Instagram analytics tool is that all you have to do is plug your Instagram account in, and you’ll receive all the data you could want for your page.
From interactions to mentions and your follower count, there’s not a lot that Brandwatch Analytics can’t do for your Instagram. The best part is that you’ll be able to gather and chart their data over time, as well as viewing your most popular Instagram posts.
Additionally, you can go crazy with Brandwatch Analytics’ diverse components and dashboards, dividing, conquering and even combining the information from other sources of data to create the kind of Instagram strategy that’s going to be the envy of everyone.
Socialbakers makes sure to stand out from the crowd by being one of the few Instagram marketing companies to offer a free Instagram analytics tool. What’s more, with these guys you can create your very own dashboards, so while there’s a lot of work to do initially on your end, you’ll soon find that you get a lot more out of Socialbakers than you would others.
However, it’s worth noting that they have a pretty limited time period with the free version, so it does pay to upgrade at some point. With their dashboard, you have access to your most popular posts, what hashtags you like to use regularly as well as those accounts that you get tagged in a lot.
One thing we love in particular about Socialbakers is that you can build your own dashboard, which we think has its advantages. While there are more in-depth tools out there, we still recommend these guys as a good option.
Right from the get-go FanBump goes into extensive detail about how they work hard to create the ultimate Instagram strategy for your brand. With the analytics that they gather for you, they can create an organic, custom-made strategy so that your profile is seen in front of thousands of people every month.
This foolproof approach brings proven results to their existing clients. Another thing that we find appealing about FanBump is their ability to keep things very safe and secure. Not every company can say that they prioritize the safety of your account above everything else, but FanBump can.
While Squarelovin is similar to Socialbakers because it has a free option, it’s surprisingly in-depth all things considered. It can show you all the metrics you need on your recent posts, as well as the growth that you’ve experienced as a result. You can also opt for a monthly analysis, as well as a history of your posts, broken down into hour, day, month, and year.
Squarelovin even has tabs that can show you current engagement on your photos, and organize them in order of most popular to least. They also have a tab that helps you know exactly when you should be posting your content.
One of the best features of this Instagram analytics tool is that you can manage your Instagram account from within their dashboard, so you don’t have to keep going back and forth. You can also create albums and like and comment on other’s posts.
10. For Sight
If you’re someone who enjoys all of the analytics and likes taking their time on the technical side of the strategy, then you’ll like this next Instagram analytics tool. For Sight is the perfect tool for getting down to the nitty-gritty of your analytics.
As well as the regular engagement and follower analytics, For Sight offers extra features that not many other companies out there come with.
As well as analyzing the sentiment of your uploads, you can also build word clouds and even analyze the images. By doing things this way, you can get a really good general idea of what your Instagram has looked like so far through the years and determine what has worked and what hasn’t.
11. Union Metrics
Union Metrics approaches your Instagram analytics a little differently. They have a free account checkup that you can use to take a look at your Instagram over the last month. The report that they generate for you is created by using some of the algorithms that are only available in their paid services platform.
This means that while the report isn’t going to be as in-depth as other companies, it’s still going to give you what you need for the most part.
What Union Metrics aims to do is to focus on a few metrics in particular and compare them to the average data that’s gathered from your feed in general. They do this to help you see any themes or patterns that you may be forming unknowingly. You can even refresh the report every day, which means you can integrate your most recent posts into the algorithm and see if it changes the pattern.
Additionally, you can also see through the report how many people have interacted with you over a certain time period.
With their graphs, you can see the average times that you posted over the past month or so, and through this, they determine when the best time is for you to be posting. In a similar vein, Union Metrics use hashtags to compare the most comments and likes on your posts.
These guys are another staple in the industry, much like Follow Adder and Jarvee. They even have a free fourteen day trial of their dashboard, which includes all of the features that you would benefit from if you were paying full price. Of course, this is a great way to get to know their service before you invest in it.
Iconosquare offer quite an extensive range of analytics, which begins with an overview of your general activity from the last week or month.
They even have tabs for density, distribution, filter, and tag usage. They’ve also got an engagement tab, which can help you with growth history, as well as the source of engagement and your most popular posts.
With Iconosquare’s optimization tab, you’re looking at things like filter impact, the average lifespan of your posts, and tag impact. They also have a community tab where you can check out all those juicy details of your followers and their followings.
You can even create a profile cover from the last fifty posts, and you can install a widget that helps you display your Instagram pics on your brand’s website. They even have a free audit tool which can help you along your journey of learning how to improve your Instagram profile and account in general.
Pixlee has the advantage of being able to give you free weekly reports on your Instagram and its content. There’s a surprisingly decent amount of data on offer with this, including follower growth, influencer information and what content is performing the best.
Keep in mind, however, that it’s still pretty basic, especially when compared to other companies on our list, so we recommend not expecting too much from these guys. If you’re not that into Instagram analytics and would rather just stick to the basics, like weekly reports and a bit of data about your followers, then Pixlee could serve you well.
It’s no secret that the Instagram game is getting harder and harder to play. With all the competition out there, it’s any wonder that people are getting noticed at all – especially if they’re carrying the burden on their own.
Instagram analytics are an essential part of creating the ultimate Instagram strategy so that your brand can win by being noticed and standing out from a very large crowd. Without Instagram analytics, you’re going to struggle to know how to play the game right. These companies can help you take your Instagram profile where it needs to go.