The appliance repair business is on fire, but are you making the most of it?
Many repair pros are so focused on fixing broken appliances that they forget they can monetize other angles of the job: maintenance agreements, warranties, and replacement sales.
What if you had more time in your day for work, new services, and selling? You need appliance repair business software to do that without adding hours to your day.
Here’s how it helps you schedule jobs, increase sales, and maximize your business.
Article Contents
The Missed Opportunity in Appliance Repair
Most customers call you when something’s broken. You fix the problem and move on. However, what if you could turn one-time repairs into seasonal service contracts?
Many customers would be happy to pay to protect their appliances, ensuring they keep on running smoothly for the years.
Are you offering these types of services? Most don’t, and they’re missing out on a ton of money.
You can easily turn your jobs into a recurring revenue source. So, how do you talk to customers about this if you don’t have leads and information at your fingertips?
How Appliance Repair Business Software Helps You Sell More Services
You have to run an entire business on your own. You don’t have time to track down every sales lead, schedule promotion codes, and manually compile customer information.
That is unless you use software designed for running an appliance repair shop. With this, you get more time in your day to sell services.
This is because you can automatically set service reminders and send scheduled maintenance alerts so customers don’t forget to book services.
You can offer easy online booking and give customers a way to sign up for service plans online.
You can even offer your services at the best times for them. Use customer history to determine what pitch to make to which customer and when.
You can save time with this software because you’re not bogged down with paperwork. All customer record cards are in one spot, making service sales easy.
Instead of having to remember to pitch or hoping the customer you’re scheduling has a legitimate need for your services, you can easily schedule upsell opportunities without having to put in extra time.
Turning One-Time Customers into Repeat Clients
Think of a customer whose washer you just repaired. After wrapping up the repair, getting paid, and saying your goodbyes, you’d start the process all over again with the next customer.
However, what if you could offer a low-price service plan for five-minute’s worth of sales talking? It could go something like this:
“Your washer is in good shape now, but routine maintenance can go a long way. You can keep your washer as good as new, year in and year out, with our service plan. Want to get started with that today?”
Most customers will say yes if they understand preventative maintenance. If you use software to track your services, this customer will simply be booked next year without any extra time investment on your end.
Pricing Strategies That Encourage More Sales
When it comes to selling more services, your price point matters. Too high, and they look for less expensive ways to fix their problems.
Too low, and you’re limiting yourself and your business. Instead, offer tiered price options:
- Basic plan: One or two yearly checkups for a small fee.
- Mid-level plan: Includes priority service and discounted repairs.
- Premium plan: Covers repairs, extended warranties, and priority scheduling.
Allow them to choose. This puts the power back in their hands and increases the odds of landing a sale.
Stop Losing Business to DIY Fixes
With how-to videos on sites like YouTube for any repair, making everyone believe they’re experts on everything, homeowners usually roll the dice on do-it-yourself appliance maintenance and repair.
Some get lucky. Most do not. People don’t realize that the damage they cause fixing one part can lead to more expensive repairs in the future.
Take that all-too-common customer mistake as an opportunity to make your business look like the smart and safe option.
When interacting in the home, give a real scenario as an example of a misguided cost-saving measure or two, and explain how yearly professional maintenance would have prevented those additional repairs.
In addition, share quick appliance maintenance details on your website, social media, and email newsletters.
Take advantage of site visits as selling opportunities and explain the benefits of professional maintenance. You’ll earn instant credibility, which will make selling additional appliance maintenance plans easier.
Streamline Your Appliance Repair Business and Increase Profits
Selling more services means automating contact reminders, managing service plans, and increasing retention while providing a better experience.
If you’re looking to sell services smartly, employ an appliance repair business software to close more deals without even trying.
It’s time to take your service business to the next level, so do things that’ll help you work smarter, not harder.
When you have the right systems in place, you can help more people without having to go out of your way to do so.
