Instagram is constantly updating your experience, which means that over the past few years it’s come up with many different fun and exciting features. One of these is the ability to use Instagram stories to connect even more intimately with your followers, and now you can add links to them as well!
However, no feature comes without its life hacks. This article is all about exploring the secrets to this update. We’re going to show you exactly how you can add links to your Instagram stories as well.
Instagram Story Link: What is it?
An Instagram story link is one of the easiest and quickest ways for someone to access something from that story.
An example of this is if a YouTuber had a new video they had just uploaded, they might want to use Instagram stories to promote it with a link to the video so that their followers can access it straight away.
When someone adds a link to their Instagram story, all you have to do is swipe up, and you will be directed to the page that’s attached to the link. You can even watch their brand new video directly from the Instagram app. When you’re finished watching, you can swipe down again and go back to looking through your Instagram.
Instagram is trying to make more and more of their features available right from the app, whether it’s shopping, messaging friends or watching more videos.
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So, How Can I Add Links to My Stories?
I imagine that you’re wondering at this point how you can add links to your Instagram stories. There’s one thing to consider when thinking about this – you actually need to be a verified user in order to benefit from this feature. The only other way that you can include links to your Instagram stories is by having over 10,000 followers.
The harsh reality is that not everyone has access to the swipe up feature on their Instagram stories. You have to work really hard to get your follow count to 10,000 – but of course, the rewards are great when you get there.
Let’s take a look at how to add links to Instagram stories:
- Locate the link that you want to use in your Instagram story. An example of this is that you may want to share the book you’re currently reading with your followers. Located the link to the book where they can purchase it at an online store, right click on the link and select ‘copy.’
- Once you’ve copied the link, access your Instagram story. Select the image that you want to use with it.
- At the top of the screen, click on the link button.
- Paste the link into the URL bar. If you want, you can even preview your post to make sure it’s looking like you want it to.
- Select ‘done,’ and the link will now be available for your followers in your Instagram story.
- Once the link has been live for a while, you can check on its analytics by swiping up on your story. This will give you access to how many people have clicked on your link, as well as how many people have visited your profile as a result.
Why Add Links to Instagram Stories?
Now that you know exactly how to add those links to your Instagram stories, you’ll also need to know when the best time is to use this feature. There are many different optimal examples and options. One thing that’s interesting is that most influencers use this feature sparingly. As a result, we recommend that you only use this feature when you’ve got something very important to announce or share with your followers. Don’t link to something in every single story you publish just because you feel like it.
1. Add Links to Stories for Home Décor and Outfits
If you’re an influencer on the gram, there’s a good chance that your followers have asked you where you got your clothes from. Now, you can simply add a link so that they can also buy it if they wish.
This is by far the best way to share information with your following. All you have to do is link the item in your Instagram story, and they get to do all the hard work. It means you don’t have to reply to every single person who has left a comment on your post asking where your top is from. It’s also a great way to promote your business while you’re at it!
2. Add Links to Vlogs and Blogs
As we talked about earlier, YouTubers love to use their Instagram stories to promote new videos they’ve just put out. Bloggers, too, seem to be crazy about the new Instagram story linking feature.
With this in mind, we recommend that you make sure your Instagram story stands out and is eye-catching. This will give you a greater chance of drawing your audience to the content and ultimately clicking on the link.
Adding links to your Instagram stories for brand new YouTube videos or blog posts is an excellent way to get people over to view your content. This means that they don’t have to go searching for it anymore – it’s right there, and it’s convenient.
Promoting Your Business with Instagram Story Links
Adding links to your Instagram stories is a great way to sell your product or service and just promote your business in general. If you’re lucky enough to already have 10,000 Instagram followers, then we definitely recommend making the most of the Instagram story link feature.
By adding a link to your stories, people who want to buy your product can do so very easily. When your stories catch their eye, they will be directed straight to the product where they can purchase it, all within the Instagram app.
Otherwise, if you’re just advertising your product but don’t have a direct call to action, they may think about checking it out later and never do. With a link, it encourages them to take action right there and then, which means another paying customer for you.
So, there is why you should make the most of Instagram story links if you’re lucky enough to have access to this feature. It’s definitely one of our favorite Instagram updates, and once you’ve hit the 10,000 mark, you can use it as much as you need.