You can’t rely on a single “growth hack” to magically increase your Instagram following, but there are several things you can do to lay the groundwork for a successful Instagram growth plan.
Forecasts indicate that the number of social media users will rise from the current 3.4 billion to 4.41 billion by the year 2025. That’s why you should know how to keep your subscribers interested.
We suggest you a list of five things you can do to increase your Instagram following organically.
Before we get into it, whether you’re a creative or a company just getting your feet wet on Instagram, step one is to get the basics of your account in order.
Therefore, new artists or enterprises will find the first few techniques especially useful since they address the essentials.
If you’re already an Instagram pro, double-check that you’ve checked all the necessary requirements before going on.
If so, you shouldn’t be concerned; this article also contains extensive information for makers at an intermediate and expert level.
All right, let’s go into it.
Article Contents
1. Steer Clear Of Purchasing Phony Followers At All Costs
Websites offer 1,000 Instagram followers for $12.99 (yep, those are genuine numbers), making it tempting to grab a fast victory to increase your follower count.
However, there is more damage than benefit to buying false followers:
- Instagram takes a strong stance against fraudulent activities and removes accounts participating in them.
- Robots, not actual individuals, make up fake followers; they won’t genuinely interact with your account or buy anything from you.
- Your audience will stop trusting you and will unfollow you once you damage your reputation.
Buying Instagram likes, comments, and views or joining engagement pods won’t help your account grow either. You should aim to build a genuine community, rather than amass numerous followers aimlessly.
You can get Instagram followers — real ones, not fake. Make sure your username and name include relevant keywords
Instagram gives more weight to search results that include terms in the username and name.
- On Instagram, your handle (the @name) is your username: For maximum recognition, make sure it matches your business name or matches your login on other social media accounts.
- Your name may be whatever you like, even the name of your company: To boost your exposure, add pertinent keywords here.
Since a relevant keyword is the first thing that people will see when they come on your profile, it’s a great chance to inform prospective buyers who you are and what you offer at a glimpse.
2. Get The Most Out Of Your Instagram Bio
The key to the ideal Instagram bio is mastering these four areas:
- A simple explanation of your services or products
- An expression of the brand’s character
- A strong call to action
- A link
There is a character limit of 150 for your Instagram bio. However, it is the deciding factor for prospective followers and consumers when they first see your content.
Instagram biographies should be concise, original, and comprehensive; here is the science behind them. It has to convey your company’s activities, benefits, and contact information to the reader in an instant.
You have the opportunity to refer your audience to an external page using the link in your bio. Your company’s website may be included, and it can be updated according to your latest postings.
3. Use Other Platforms To Promote Your Instagram Account
One simple way to get more followers fast and increase your visibility is to link other channels to your Instagram profile.
For those who follow you elsewhere, there’s no need for them to go looking for you on Instagram. Promote your Instagram by including its link in:
- Your product’s packaging.
- Your blogs (when applicable).
- Commercial and business correspondence emails.
- Your website’s footer and/or sidebar.
- Posts made by team members on social media.
- The email signatures of you and your staff.
- Videos on YouTube or TikTok and other social media sites.
- Workshops and social gatherings (For in-person events, send people to your Instagram profile using the QR code.)
You may be subtle with your Instagram connection. For the majority of locations, a little Instagram symbol or QR code will do.
4. Figure Out When You’re Most Active On Instagram
When is Instagram at its most effective for posting? When people are using the internet to access your content.
There isn’t a magic number when it comes to posting on Instagram. A better strategy would be to research when your followers are most active online.
When exactly is your target demographic most likely to be online? With Instagram’s insights, there are four easy steps:
- Launch Instagram and go to your profile. A hamburger menu should be visible in the top right corner of your screen. Click on it.
- Choose “Insights” by tapping on the menu.
- Select “Total followers” from the menu that appears.
- To find the “Most active times,” go all the way to the page’s footer. You’ll have the option to see hours for each day of the week, or choose a single day.
Time is important, but you should also think about when your material makes the most sense.
People are more likely to follow a video recipe after work if it includes step-by-step instructions. Conversely, the 2 o’clock slump may be ideal for a coffee shop article.
To find out when your posts are most read and engaged with, try publishing at different times.
Acquiring A Larger Instagram Following Is An Ongoing Process
Now that you have these strategies, you’re much better prepared to increase your Instagram following. However, this isn’t a one-time event.
To keep your Instagram following growing, you need to provide high-quality material often and monitor your social media strategy closely.
