A structured sales funnel operates as a fundamental source for digital marketing success since it enables the conversion of unidentified leads into valuable customers.
A pre-landing page stands as a key yet underappreciated element that makes a successful sales funnel function properly.
This article explains the basics of pre-landing pages by answering your questions about their function and creation process.
And if you want more insights and inspiration check out these pre-landing page examples.
Article Contents
What is a Pre-Landing Page?
Users encounter a pre-landing page prior to accessing the actual landing site which promotes a product or service.
This transitional page connects ad content with the primary destination while creating positive visitor experiences and boosting conversion numbers.
Unlike a traditional landing page that contains detailed information about a product or service, a pre-landing page serves a different purpose:
- A pre-landing page introduces prospects gently to an offer so they are receptive when the sales pitch begins.
- Some traffic clicking on advertising leads does not match the desired customer base. By using a pre-landing page businesses can dismiss users without purchasing potential before they arrive at your main page to minimize unqualified lead costs.
- Place engaging content in your pre-landing page through stories or surveys or quizzes to create higher visitor engagement that drives them toward your main landing page.
Types of Pre-Landing Pages
Multiple types of pre-landing pages exist which fulfill distinct purpose points. Here are some common ones:
- A Story-Based Pre-Landing Page tells an emotional story that connects viewers to content before leading them to the main offer.
- An interactive Survey or Quiz Page engages visitors effectively which drives them toward the final page.
- The Editorial or Advertorial Page possesses a structured layout similar to news articles which builds trust while maintaining authoritative credibility.
- Visitors encounter Social Proof Page to read testimonial sections along with case studies and reviews which strengthen trust factors before redirection to the landing page.
How to Create a High-Converting Pre-Landing Page
We learned about pre-landing page importance so now we can walk through the creation process.
Step 1: Understand Your Audience
When starting pre-landing page design you must first know who your target audience is. Ask yourself:
- What are their pain points?
- Your offering addresses which specific problems for potential customers?
- At what level do messages created for them reach their target audience?
Your pre-landing page achieves higher engagement when you answer specific questions about your target audience.
Step 2: Craft a Compelling Headline
Your first impression begins with the headline since it appears before visitors start exploring your content. A strong pre-landing page headline should:
- Grab attention instantly
- Create curiosity
- Correspond to the ad they clicked on.
- Align with the main landing page message
For example, if your ad is about weight loss supplements, your pre-landing page headline could be: “How This One Simple Trick Helped Thousands Lose 20 Pounds in 30 Days”
Step 3: Use Engaging Content
Your pre-landing page content needs to be intriguing yet not too complex. Depending on the type of pre-landing page you choose, this could be:
- A short success story
- An interactive quiz
- A testimonial or case study
- A comparison chart
You need to achieve audience fascination before revealing complete details. Present your visitor with content that will stimulate enough interest to continue moving forward.
Step 4: Add High-Quality Visuals
Images and videos increase engagement. Use:
- Successful messages require corresponding images which directly aid your message delivery.
- Before and after pictures (if applicable)
- Short planned videos help demonstrate the value of the offer you provide
- Infographics to simplify complex ideas
All visual components should serve to support textual content rather than compete with it.
Step 5: Structure an Effortless Movement between Pre-landing Page and Landing Page
The initial page should contain an obvious call-to-action (CTA) to lead people toward the principal landing destination. This could be:
- The next step requires pressing the “Continue to Learn More” button.
- Users must submit their email address using this form to reach the next stage.
- The timer uses a countdown to push users to finish immediately.
You should normalize transitional experiences while maintaining full message consistency throughout the entire process.
Step 6: Optimize for Mobile and Speed
As many as half of your page visitors will view your pre-landing page through mobile devices. Ensure that:
- The design automatically adjusts to provide proper display across different screen sizes.
- Faster page loading time beneath 3 seconds protects drop-off rates.
- Mobile device users will find buttons and call-to-actions convenient to activate with their touch targets.
Step 7: A/B Test and Optimize
To get the best results, continuously test different elements of your pre-landing page, such as:
- Headlines
- Images and videos
- Call-to-action buttons
- Layout and design
By using A/B testing you will learn how to deliver maximum success with your audience while your conversion rates increase with time.
Final Thoughts
A pre-landing page functions as an effective marketing tool that drives better conversion rates alongside lead filtering and engaged audience interaction before customers access the primary landing page.
A well-planned pre-landing page that uses engaging content alongside strong visuals and clear calls-to-action creates significant funnel performance improvements.
