Having a professional photographer at a business meeting, such as a product presentation, AGM, or Christmas party, can provide a number of significant benefits for businesses.
This article will discuss the benefits of corporate event photography as well as finding and working with professional event photographers.
The event photography team at FrameShot in London were kind enough to provide us with useful business insights.
Article Contents
The Benefits Of Booking A Professional Event Photographer
Booking a professional event photographer might have a lot more benefits than you might think, as it’s far more useful than just posting a few images on social media after the event.
Archive And Company History
Firstly, professional photographs can serve as a visual record of the event for those who were unable to attend.
This can be particularly useful for business meetings, as it allows those who were unable to attend to see what was discussed and presented and to understand the context of the event.
This way, they can be updated on what was discussed and make decisions accordingly.
Moreover, the photographs can be used as a reference point for future meetings and discussions.
Having a comprehensive photo archive will be useful to tell the company’s story at major milestones and anniversaries.
Marketing And Promotion
Secondly, professional photographs can be used for marketing and promotional purposes.
For example, if your company is launching a new product, having high-quality photographs of the product, as well as the people involved in the launch, can be incredibly valuable for your marketing efforts.
These photos can be used on your company’s website, social media pages, and in other marketing materials, such as brochures and flyers.
This can help increase brand awareness and generate interest in your product. Additionally, having high-quality photographs can help your company to stand out among competitors and showcase your product or services in the best possible light.
Before the event, speak to your social media team to discuss the shots they would want to boost the company’s social media exposure.
Internal Communication
Thirdly, professional photographs can be used to document important announcements or milestones.
For example, if your company is celebrating a significant anniversary or has achieved a major milestone, having professional photographs of the event can be a great way to commemorate the occasion and create a permanent record of it.
These photographs can be used for future reference and can be shared with stakeholders, clients, and partners to showcase your company’s achievements.
Use ‘natural’ photographs of your staff and leadership for internal communication whenever you can, as it will help to build trust and corporate identity.
Branding
Fourthly, professional photographs can be used to create a professional image of your company to clients and partners.
This is particularly important for business meetings, as it can help convey a sense of professionalism and competence to your clients and partners.
This can help to build trust with potential clients and partners and can help to establish your company as a leader in your industry.
Use corporate event photography to build your brand online and offline.
Training
Fifthly, professional photographs can be used for training and development purposes.
For example, if your company is conducting a training session or workshop, having professional photographs of the event can be useful for creating training materials and for future reference.
This way, your employees can refer back to the photographs and refresh their memory on the information discussed, and it can be used as a reference point for future training and development.
Teambuilding And Corporate Identity
Finally, professional photographs can be used for creating a lasting memory of the event.
For example, Christmas parties and other events are a great way to build team morale and cohesion within your company.
Having professional photographs of these events can be a great way to remember the occasion and show appreciation for your employees’ hard work and dedication.
Summary
Overall, having a professional photographer at a business meeting can provide a number of significant benefits for business users.
From preserving memories and creating a visual record of the event to marketing and promotional purposes to documenting important announcements or milestones, professional photographs can be a valuable asset for any business.
They can be used for a variety of purposes, such as training, marketing, and documentation, and can help to establish your company as a leader in your industry, while also creating a lasting memory of the event.
Working With An Event Photographer
When briefing an event photographer, it is important to provide them with clear and detailed information about the event.
This will ensure that the photographer is able to capture the right shots and that the photographs meet your expectations.
Detailed Schedule
Firstly, provide the photographer with a detailed schedule of the event. This should include the start and end time, as well as any key moments or speeches that you would like the photographer to focus on.
This will ensure that the photographer is in the right place at the right time and that they don’t miss any important moments.
Detailed Shotlist
Secondly, let the photographer know about any specific shots or angles that you would like them to capture.
For example, if you are launching a new product, you may want the photographer to focus on the product itself, as well as the people involved in the launch.
This will ensure that the photographer is able to capture the shots that are most important to you.
Location-specific Requirements
Thirdly, provide the photographer with any specific guidelines or requirements that you have.
For example, if the event is taking place in a sensitive location, the photographer should be aware of any restrictions or requirements that may be in place.
Post-production Brief
Fourthly, provide the photographer with any specific post-processing requirements that you have.
For example, if you need the photographs to be retouched or if you need them to be delivered in a specific format.
This will ensure that the photographer is able to deliver the photographs to you in the way that you need them.
Communicate Throughout The Event
Finally, it is important to communicate with the photographer throughout the event.
This will ensure that the photographer is aware of any changes or unexpected developments that may occur, and that they are able to adjust their shots accordingly.
Summary
In summary, briefing an event photographer involves providing them with a detailed schedule of the event, letting them know about any specific shots or angles that you would like them to capture, providing them with any specific guidelines or requirements that you have, providing them with any specific post-processing requirements that you have, and communicating with them throughout the event.
With a well-briefed photographer, you can be sure that the photographs will meet your expectations and will help to preserve the memories of the event for years to come.
