Using Google Ads is the best way to find and target customers who are searching for your products in the market. They help define the absolute audience you need to focus on, to grow the number of sales by many folds.
But still people ask why use Google Ads?
Well, there are many reasons. For instance, Google has a massive reach that helps you focus your advertisements on the intent of the customer.
You have full control of the campaigns and thanks to advanced tools you can get results faster than SEO.
You can maximize your ROI with distinct bidding strategies and build brand awareness by understanding the customer better.
But using Google Ads isn’t always as simple as playing a tic-tac-toe game.
Many users complain their Google Ads don’t work, even when they create the best campaigns.
Why does this happen?
Well, there are many reasons this can happen. To know these, you need to read this article.
Today, you’ll learn all about the question: “Why does my Google Ad not show up?”. You’ll also know the fixes to make the Ads work.
Ads Got Paused, Removed or Disapproved
There are three scenarios that can answer the question: Why does my Google Ad not show up?
This may happen if your ads get paused, removed or disapproved.
Let’s understand these scenarios.
Why do ads get paused?
Well, this happens when you forget to enable them. You have the option to either pause or enable the advertisements.
How can you detect this?
You can detect this by navigating to the “change history”. Here, you can check the status of the changes you have made.
To solve this issue, simply switch the status to “enable”.
But if your ads or ad groups got removed because of some reason, the only option you have is starting from zero.
Finally, if your Google Ads aren’t working, it’s because the advertisements got disapproved. This happens when you violate Google’s ad policies.
Unfocused Ad Group
To create the best ad groups, you need to put your prime focus on the user’s query.
Why is the user’s query a critical factor?
This is because ad groups contain keywords and advertisements. When a user enters a query, Google associates the query with the most relevant keyword in your ad group. This is when you enter the ad auction.
So, which one of your ads gets selected?
The ad that is most relevant to the user’s query gets selected by Google.
How can you ensure this?
You can ensure this by using closely related keywords in your ads.
Now, what does an unfocused Ad group mean?
This means you’ve created an ad group with keywords that don’t apply to the user’s query.
Hence, your ads aren’t getting selected and not showing in the search engine results page.
Low Click-Through Rate
The click-through rate is a critical factor to determine the performance of your ads.
So, what is click-through Rate?
You can define it as the number of clicks your advertisement receives divided by the number of times it gets shown in the results page.
The bottom-line is if your ad’s click-through rate aka CTR is high, you will perform better in the ads action. But if the CTR is low, Google won’t prefer showing your ads on the results page.
In simple words,having a high CTR means your ad copy is resonating with the intent of the customer.
How can you improve your CTR?
Well, the goal is to increase the number of clicks on your ad. You can do this by optimizing the ad copy. This means using the most relevant keywords in a way that provides enough information to a query.
You need to think like the user to understand the actual intent behind a search query.
For instance, if you want to advertise for the query “Gym supplements near me” but your ad copy isn’t optimized around it, Google won’t show your ads.
Think about it.
Why would Google show your ad if it isn’t getting the respectable number of clicks compared to other ads?
Another factor you need to consider is that customers stick to businesses that create a healthy first expression.
Say you have done an excellent job of creating a well-optimized ad copy relevant to your customers’ intent.
When they find your ads on the results page, they get all the information they were looking for. This’ll trigger them to click on your ads and search for you the next time they need something that you sell.
Hence, you can increase the CTR of your ads by writing copies using the most relevant keywords.
Negative Bid Adjustments Are Large
Another answer to the question: “Why does my Google Ad not show up?” is your negative bid adjustments are too large.
So, what does negative bid adjustment mean?
This means during an auction, you can lower your bids in particular situations.
The best part of using this strategy is you can configure your adjustments based on many factors, like device type, location, etc.
This helps in spending the budget on what is working and avoid unnecessary display of ads for queries that aren’t relevant.
While this is a prominent feature, people often get greedy and set extreme adjustments parameters.
This is where you limit yourself to the competition.
To tackle this, you need to find a middle ground and limit only those keywords/ parameters that aren’t relevant.
Payment issues are one of the common reasons Google Ads don’t show up on the results page.
This happens mostly with automatic payments.
Advertisers focus on creating the best ad copies and bidding strategies for their businesses.
In the rush of getting ahead of competitors, they accidentally make silly mistakes.
For instance, you might provide an invalid card information, or simply mis-write the expiration of your card.
This happens a lot. But you can take care of this by providing an up-to-date payment method.
Low Keyword Search Volume
Finally, your Google Ads aren’t showing up in the search engine results page because you are targeting keywords with low search volumes.
Think about it.
If people won’t search for the terms you have used in your ads copy, your ads won’t get triggered and hence won’t show up.
This happens when you don’t do proper market research on your customers’ intent and use random keywords that you think are going to perform the best.
How can you solve this issue?
You can fix this by creating keyword strategies for your advertisements. Using the Google Keyword Planner is great for accomplishing so.
There you have it. Now, you know the answers to the question: Why does my Google Ad not show up? There are many reasons this can happen.
You can avoid this by understanding Google’s advertising policies and consulting experts on the matter. I hope this article helps.