A pop-up window or pop-up with a tempting offer can increase the conversion rate several times. But you need to think about the design of the pop-up window. The main function of pop-ups is to attract attention and “hook” a potential client.
There is an opinion that the pop-up window irritates the audience. However, many potential customers still respond positively to “attractive” offers via pop-ups.
You should focus on your own experience, create a pop-up, analyze the result, and ensure it works.
If you haven’t realized all the benefits of a pop-up yet, we suggest you familiarize yourself with the key principles of creating and designing a pop-up window that will help increase sales and replenish your contact base. In this article, we will analyze examples of pop-up templates.
Article Contents
Purposes Of Pop-Up Templates
A pop-up is a promising and useful business tool that allows you to quickly build communication with customers.
Pop-ups can increase website conversions, build a warm lead base, expand your customer base, and gather actionable insights. But they should be used carefully so that site visitors see not annoying ads but a pleasant addition.
The main objectives of this tool are:
- A pop-up is an easy way to expand your contact base and attract loyal customers. You receive user data for further communication in exchange for discounts, special offers, or interesting articles.
- With the help of a pop-up, you can post important information about the company, news, and planned events.
- Any details that may interest a potential client play into your hands. A pop-up window with a personal discount “only for you and only today” will buy time before the user leaves the site with nothing.
- All such “manipulations” come down to the final calculation of finances. In case of a decrease in sales, try to make a pop-up on the site and see how the situation changes for the better. Limited offers, free webinars, or trial lessons in a pop-up window all work.
If the site has a unique pop-up window, this is an opportunity to significantly increase the conversion rate. It is enough to issue an existing offer with a discount, for example, 10%, in a pop-up.
You will get a lot more profit, subscribers, and those who want to get a discount out of this. But the main thing is the right design.
What Goes Into The Best Pop-Up Template?
Creating the best website pop-up template means taking care of the following elements:
- Colors. Use the colors of your site.
- Fonts. Again, use the ones you have on your website.
- Microcopy. Write a concise and to-the-point text.
- Visual materials. They should be unique and relevant to your business.
- Time. You can show pop-ups on exit, delayed, on click, etc.
- Size. These vary, but it’s best to stay within 560×600 pixels.
Pop-up design should match the brand’s visual style, even if that means a more understated look. Use visual hierarchy to highlight important information and choose compelling images to intrigue your audience.
Do this, and your pop-ups will be awesome. It’s not difficult at all — the pop-up software is easy to use, so you can get creative.
The Best Pop-Up Design Templates
The design of the pop-up window helps attract attention. The user closes most pop-ups in the first few seconds.
Creating a bright and unique pop-up window gives a chance the user will still linger, read the offer and click the button to buy, subscribe, receive, etc.
Let’s look at some examples of pop-up templates with original designs.
1. Boxing Day pop-up
Get your website visitors to participate in post-Christmas sales and feature this pre-made pop-up on your online store.
2. Selective Pop-up Window
Let your audience get the latest news on the upcoming presidential election with a pop-up.
3. Cyber Monday Sale Pop-up
Get your audience interested in purchasing during Cyber Monday with a pop-up template integrated into your web page.
4. Mailing Pop-up Window
Get your users to subscribe to your newsletter at every opportunity.
5. A Pop-up Window With Information
Notify your audience about upcoming events and special offers with such a template.
6. Welcome Pop-up Window
Greet your audience with a welcome pop-up and get more conversions.
A great way to highlight your offer with a pop-up design is to use unusual template shapes, like creating a round pop-up.
This method breaks the patterns of the typical rectangular pop-ups people see all the time, which draw interest at the expense of uniqueness.
Conclusion
Pop-up templates are a powerful means of influencing users. Pop-ups help to focus attention on important events.
With their help, you can collect a customer base, advertise a certain product or service, push them to take action, conduct a survey, get feedback from customers or visitors, etc. Of course, if used incorrectly, you can get the opposite effect.
When working with pop-up templates, you need interaction with certain elements (buttons, scrolling, pointing, etc.). Or it is desirable to conduct comparative testing to choose the best call-to-action option.
And somewhere, personalizing the appeal or ensuring close integration with the shopping cart is very important. It is impossible to consider all the nuances; therefore, the ideal solution does not exist.
