In our day and age mobile applications are an integral part of daily routine and activities.
They help to regulate and systemize personal and business matters, bringing in numerous solutions to de-complicate the lives of its users.
According to statistics, people spend more than six hours online, dedicating most of their time to numerous applications.
Let’s see which ones are the most popular, and what makes them an important part of our lives.
Article Contents
What Is A Mobile Application?
A mobile application is a type of software designed specifically for easy access from mobile devices like smartphones, tablets, or watches.
The market of apps is enormous, only Android alone features 3.553 million apps accessible by the users.
Mobile apps attract users by their usability and convenience, as all the necessary information is within easy reach.
The popularity of the app is defined by the novelty of the ideas, skillful app development, and its timely release to the public.
Types Of Mobile Applications
Overall, there are six major categories of mobile applications that can be further subcategorized.
1. Lifestyle Apps
Lifestyle applications typically target fitness, sport, dating, food, music, and travel experiences.
These apps are developed to improve lifestyle characteristics and daily performance.
Trending now in the USA: Life360: Live Location Sharing, Pinterest, My Diary (diary with the lock), Cash Giraffe (play and earn), Google Home, Strava.
2. Social Media Apps
Social media applications have come to stay, they are absolute leaders regarding the number of users and the importance of functioning.
Social media are part and parcel of daily functioning, the tool for communication and establishing personal visibility. In the
Trending now in the USA: TikTok, Instagram, Facebook, Threads, Facebook lite.
3. Utility Apps
Utility applications offer functional help, like measurements, maps, speed checks, VPNs, calculators, weather, etc. Oftentimes, utilities come pre-installed with the operational system.
Trending now in the USA: QR & Barcode Scanner, Google Translate, Nord VPN, Remote Control for TV, TurboClean.
4. Entertainment Apps
The gaming industry is one of the most profitable ones in the market. Numerous incentives, awards, and difficulty levels make the game apps rather addictive and keep users of all ages involved.
Games help to distract from working routine, or just fill daily commutes with more sense.
Trending now in the USA: Monopoly GO!, My Perfect Hotel, Roblox, Build a Queen, Minecraft.
5. Business apps
Business applications help to streamline and enhance business operations and activities in day-to-day life.
The business app solutions are often related to online billing, collaborations and communication, employment, hiring, and networking.
Trending now in the USA: Zoom, LinkedIn, Google Workspace, Microsoft Teams, Indeed Job Search.
6. News/informational Hubs Apps
People are always willing to understand their surroundings better, thus, informational apps provide users with knowledge regarding a particular sphere and keep them updated on all the changes
Trending now in the USA: The New York Times, The Wall Street Journal, The Epoch Times, NewsBreak, Global News.
What Do Successful Apps Have In Common?
1. Precise Timing
All the great applications were introduced at the right time when people had a need for specific types of software solutions.
2. Team of Developers
The team of developers and their level of expertise create the core of the further functioning of the application.
When hiring an app development company, it is important to consider their experience, portfolio, and reviews of the clients.
The most reliable reviews can be found on web resources like Clutch, GoodFirms, and TrustPilot, as they provide a deep insight into the vendor’s performance.
3. Great Design and Responsiveness
A good design makes every application likable and easy to use. It is important to consider the tastes and preferences of the target audience and choose the design patterns appropriately.
Apart from that, the users value high-quality app performance, thus, all the functions should work perfectly.
4. Marketing Campaign
Marketing is the force behind progress. With a well-planned campaign and skillfully implemented SEO practices, the application will reach the top of the search rankings and will become exposed to a wide audience.
5. Free Version
It is important to make the application accessible to everyone so that they can evaluate all the perks of its functionality.
When the users understand the value of the app, they will be willing to pay for a more upgraded mode of functioning.
The Bottom Line
All the successful applications were developed from a single idea and the due diligence of a dedicated team of workers.
Mobile applications aren’t just useful tools to use, they make a part of our daily routine, and help to improve the quality of life and work.
If you can see the gaps in the functional characteristics of the apps, and know what to fill them with, don’t hesitate and put your ideas to practice with the help of professional developers.
